Other :: McCracken, K. (2009). Communicating Climate Change 2009 Audience Research Results. [David Heil & Associates, Inc.] Association of Science Technology Centers.

last updated: 2009-11-23 20:12:49

Project Name Communicating Climate Change 2009 Audience Research Results
Project Lead Association of Science Technology Centers
Associated Grant NSF#DRL#0813135
Report Author(s) Kasey McCracken
Evaluation Organization(s) David Heil & Associates, Inc.
Download Report Icon_documents C3_Y1_AudienceResearchReportFINALOct2009.pdf

Summary

Abstract: Communicating Climate Change (C3) is a National Science Foundation (NSF) funded project to foster innovative partnerships between research centers, the media, and science centers. David Heil & Associates, Inc. (DHA) is providing front-end, formative, and summative evaluation for the project. This report summarizes findings from Year 1 audience research that explored visitor attitudes towards climate change and interest in climate change-related programs and activities.
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Target Audience

General Public

Project Type

Research
Museum Program

Project Setting

Science Museum

Subject Area

Science Education
Environment/Ecology
Informal Learning

Evaluation Design

Quasi-Experimental
Qualitative

Evaluation Method

Survey
Focus Group